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06

Nomura’s Brand Pillars

In Service of the Client

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Clients remain at the center of everything we do

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Understand client needs to deliver solid performance

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Leverage strengths to benefit the client

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Optimize creative solutions for clients

Long History in Asia

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Breadth of experience provides a home market advantage

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Dominant franchise in Japan continues to perform strongly

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Beneficiary of Abenomics’ three arrows: monetary policy,

fiscal policy and growth strategy

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Japan’s government support framework includes systemically

important non-bank financial institutions, like Nomura

Disciplined Entrepreneurship

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Entrepreneurial spirit

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Competitive positioning

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Look for creative solutions to serve our clients always, with

an understanding of the risk involved

Integrated Global Access

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Poised to take advantage of the world’s growth regions

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The Americas region accounted for approximately 28% of

global Wholesale revenues during the 12-months ending 9/30/14

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Emphasize cross-border execution

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Coordinate across regions to deliver stable earnings growth

-Tokushichi Nomura, Founder

“Place Clients at the Heart of Everything We Do.”